If you have ever watched Tiger Woods play golf, you know the look. Brim pulled down over the eyes, which are locked on some point far down the fairway.
Despite all the hubbub, he is locked into the moment.
His opponent stands off to one side gnawing his knuckles, knowing another defeat is just a few holes away. Credit meditation for Woods' extraordinary focus.
An essential part of Tiger Woods' success is what he calls "staying in the present" and not letting his mind wander off to hoisting a trophy or depositing another million-dollar cheque.
While other golfers may live in the future, at the moment Woods plays his shots, he is apparently free of the conscious worry which plagues the weekend duffer.
And he puts much of this down to meditation and the Eastern philosophy, mostly Buddhist, he learned from his Thai mother.
In addition to his early morning workouts and hours on the driving range, he also meditates daily.
The value of meditation has long been known to those who practise it. David Lynch, the director of Blue Velvet and Wild at Heart, established a foundation for "consciousness-based education and world peace" inspired by his 30 years' practising transcendental meditation.
Lynch's ambition is for children to spend one class a day "diving within", so they can better deal with stress and be more creative throughout their lives.
In the United Kingdom, William Hague has credited his meditative practice with helping him ride the roller coaster of politics.
With so much stress in the economy, meditation is also gaining popularity with business executives.
After the past couple of years, who couldn't use half an hour a day to tame what Buddhists call "the wild horses" of the mind?
One of the most prominent advocates of meditation is William George, a Harvard Business School professor and board member at Goldman Sachs. George started to meditate 35 years ago while running the medical devices firm Medtronic.
He calls meditation "the single best thing that happened to me in terms of my leadership". He says that it "enables one to focus on what is really important; and I haven't had high blood pressure since the Seventies".